Project Description

Electric Sekki, an HK-based fashion bureau, approached us to conceptualise a lifestyle event around their iconic footwear brand; Superga ® to highlight its brand DNA elements: people’s shoes of Italy & the fashionista’s trainer of choice.

We created an immersive event; a 5-movie mini-festival pop up featuring movies set in Italy or featuring legendary Italian characters like Don Corleone. To connect to both male & female demographic we selected ‘Under The Tuscan Sun’, ‘Roman Holiday’, ‘The Godfather’, ‘The Talented Mr. Ripley’ and ‘Gladiator’

Based on the client’s preference for an outdoor cinema experience but concerns about the weather, I managed to secure the unique and newly opened Sky Garden on the 9th floor of the California Tower – Lan Kwai Fong’s beacon and lifestyle destination. This prevented us from having to cancel two events due to rain. I also managed to secure post-event onsite storage for 3 editions significantly lowering the transportation, set up/labour costs. I also managed to secure a complimentary pre-event cocktail 2 of Lan Kwai Fong Group’s outlets.