Project Description

Based on the success – 5 sold-out editions of the Italian Cinema – Hushup Events wanted to continue its own cinema pop up. Previously marketed under ‘Silent Cinema’, ‘Rooftop Cinema’ & ‘Underground Cinema’ I recommended to create Hushup Cinema ™ , the ‘Hushup Events’ spinoff brand. Hushup Cinema ™ is all about the outdoor cinema experience, about movie buffs and their shared love for the silver screen. It’s about rediscovery, diversity, handpicked unique locations, fabulous food & ice cold drinks.

The brand spinoff encompassed a quick logo design, corporate profile and creation of its individual Facebook group [1,798 followers] and the launch of its inaugural Valentine’s Day-themed event: Deliveroo Love Sky Garden Cinema.

With Deliveroo having entered the delivery market, I secured title sponsorship and managed to incorporate food delivery from Lan Kwai Fong Group-owned Tokio Joe, Kyoto Joe & Jinjuu as a condition being able to host the event at a reduced rental rate of Lan Kwai Fong Group's Sky Garden at the California Tower.