Selected Work #17
Pala Pizzeria
Public Relations & Marketing Consultancy
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Project Description
Drawing inspiration from Rome's trattorias, Pala is a quaint yet modern neighbourhood pizzeria concept with a small & and approachable menu steeped in traditions. It offers authentic Roman-style pizzas, oven-fresh panini sandwiches, traditional salads & delightful desserts at an affordable price that can be enjoyed al fresco in Pala's courtyard garden.
With no previous focus on public relations and marketing since its opening in November 2020, during my 3-month contract my focus was on increasing brand awareness. A complete website overhaul, two one-minute promotional videos, a social media strategy, 2 F&B promotions were all specifically design for the brand, along with photography, a blog post, press release and other marketing collaterals.
The result? A 54% increase in Instagram followers, 87% audience growth rate, 5.9% Insagram & 8.2% Instagram Stories engagement rate, 1 viral video with more than 17,965 views, 2 KOL collaborations, 3 media coverage pieces, signing of Ritual [takeaway] & HKTV Express [delivery] and a brand new fully functional easy-to-update website that reflects the "pizza experience"
RESPONSIBILITIES
Social Media Management
KOL Management
Marketing & Public Relations
Website Development
Content Creation
Menu Development
Art Direction [Videography]
Photography
FROM ROME WITH LOVE
