Selected Work #17
Pala Pizzeria
Public Relations & Marketing Consultancy
Scroll over slide show to see description or
to pause. Click on pics to open in pop up
Project Description
Drawing inspiration from Rome's trattorias, Pala is a quaint yet modern neighbourhood pizzeria concept with a small & and approachable menu steeped in traditions. It offers authentic Roman-style pizzas, oven-fresh panini sandwiches, traditional salads & delightful desserts at an affordable price that can be enjoyed al fresco in Pala's courtyard garden.
​
With no previous focus on public relations and marketing since its opening in November 2020, during my 3-month contract my focus was on increasing brand awareness. A complete website overhaul, two one-minute promotional videos, a social media strategy, 2 F&B promotions were all specifically design for the brand, along with photography, a blog post, press release and other marketing collaterals.
The result? A 54% increase in Instagram followers, 87% audience growth rate, 5.9% Insagram & 8.2% Instagram Stories engagement rate, 1 viral video with more than 17,965 views, 2 KOL collaborations, 3 media coverage pieces, signing of Ritual [takeaway] & HKTV Express [delivery] and a brand new fully functional easy-to-update website that reflects the "pizza experience"
RESPONSIBILITIES
Social Media Management
KOL Management
Marketing & Public Relations
Website Development
Content Creation
Menu Development
Art Direction [Videography]
Photography
FROM ROME WITH LOVE
