Project Description

As part of my business development strategy in order to diversify revenue streams for Hushup Events – not being solely dependent on sponsorship – I secured a contract for Carlsberg Hong Kong’s launch of Craft & Crew., a new category of imported craft beers including Brooklyn draught beer [an exclusive NY-based brewery partnership].

Obstacles? Many! Initially planned by Carlsberg internally, the concept was not finalized, their location fell through, and a 4 week turn around. With the team, I created a launch event for trade & media. Securing Beef & Liberty as a location we transformed it into three distinct immersive areas for focussing on sight, hearing, smell & touch. Highlighting three beers, we took the guests an audio guide tour to a New York Rooftop [Brooklyn Lager], a traditional Italian Courtyard [Birrifico Angelo Porreti] & a Belgian Abbey [Grimbergen]

Finally, we also produced Craft & Crew logo reveal video.