Project Description

While employed by Eclipse Hospitality Group [EHG] together with the Managing Director & Owner of EHG, I spearheaded Rockabilly's conceptualisation, positioning, and total brand identity - including logo, interior design, website development, menu development & staff uniforms.

With one of the highest rates of bars and restaurants per square meter, Lan Kwai Fong is known for the diversity and creativity of its bars. We had to design a fresh, unique, and inviting nightlife experience in an extremely dynamic and competitive landscape. The challenge was to create a brand that was contemporary while also drawing inspiration from the Rockabilly era and American origins. By reinterpreting some key aspects, such as font, iconography, and colour usage, the marketing team and I created a graphic language that is undeniably Americana in its appearance but brimming with modernity.

With the space previously having been an Irish Pub, we needed to transform the space into a warm, welcoming, and fun environment that embodies the brand & overall F&B experience. With the budget being limited & the need to reopen urgently, we needed to resourceful.